The platform is rolling out a new feature that permits them to reduce the volume of artificial intelligence-produced media appearing in their feeds. This move comes as the service revealed that it currently hosts in excess of 1 thousand million AI videos.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a global launch. This development comes amid a rise in AI-generated material, fueled by new content generation software.
AI Proliferation Online
Studies have shown that approximately 10% of the fastest-growing channels on a competing service exclusively feature content made by AI. A considerable share of this output is classified as “AI slop”, a label for substandard, factory-style content that is frequently absurd or bizarre.
Our research shows that a lot of users enjoy content created using AI tools, ranging from AI artwork to educational videos, and we want to give people the option to increase or decrease of that, based on their own likes,” stated a spokesperson.
Scale of AI Content
TikTok disclosed that there are currently 1.3bn videos on its app tagged as artificially created. Collectively, over 100 m videos are submitted to the platform daily, making AI content a relatively small percentage of its total content library.
User Control Features
Members will be in a position to reduce or increase the level of artificial media they see by accessing the topic control feature in the app and picking AI-made media. Other topics that currently be controlled under the tool encompass news, clothing, cosmetics, and movement.
Platform Guidelines
The platform’s guidelines oblige creators to identify convincing AI-made content, and it prohibits malicious deepfakes of celebrities or crisis events. Any realistic artificial content that is without a tag can be taken down under its community policies.
Additionally, the platform will from now on apply an AI-generated watermark to content created with its built-in AI features, or identified by an collaborative effort for spotting content made by AI. This action is intended to help prevent users from seeking to evade the tagging system.
Educational Initiatives
The company is furthermore introducing a two million dollar awareness program for experts and groups to create informative material about ethical AI use. This program will assist educational bodies specializing in teaching programming and robotics.
Platform Protection
TikTok has defended its content review process, amid debate over proposals to make redundant hundreds of safety staff in the UK. The company is set to reduce a significant number of roles in its trust and safety department in London, with trade unions and internet security professionals voicing alarm that staff are being displaced by automated systems.
A company official stated that people-led review would still have a role, but artificial intelligence can shield workers by filtering out the most graphic content ahead of it is viewed by people. TikTok stated a significant reduction in explicit and harmful content reviewed by safety staff over the last 12 months due to intervention by its machine learning processes.
It is vital to combine people and machines to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we also think it’s extremely critical to limit contact with dangerous material as rapidly, which is where a extensive automated help is making a difference work at speed.”
